Adobe Scene 7 – Media Portal 3.0 released

KUALA LUMPUR, MALAYSIA, September 9, 2008 – Adobe Systems Incorporated (Nasdaq:ADBE)
today enhanced its software-as-a-service (SaaS) offering for eCommerce and
multi-channel marketing companies by releasing the Scene7 Media Portal 3.0, a major
update to its hosted media management solution previously known as Image Portal.

The new Media Portal 3.0 is an add-on module for the recently released Scene7 4.0
hosted rich media platform used by companies worldwide to drive online business
through the delivery of dynamic content for eCommerce, Web sites, email, print and

Media Portal features significant advancements, including new Administrator
functions that streamline cross-channel marketing using high-impact imagery and
other rich content.

“With the increasing demand for rich content across channels, organizations are
continuously tasked with maintaining quality and brand reputation while controlling
costs,” said Doug Mack, vice president of Consumer and Hosted Solutions at Adobe.
“Media Portal 3.0 used with the Scene7 4.0 rich media platform makes for a truly
integrated environment that helps save time and costs by delivering dynamic,
data-driven content to multiple customer touch points.”

“Wrangler helps deliver high-quality, relevant apparel to consumers worldwide, and
it is important that we effectively reach our retailers and consumers in a way that
is convenient and swift,” says Debbie Collier, manager of Marketing Services at
Wrangler. “Having a turn-key, web-based media management solution like Scene7 Media
Portal 3.0, allows us to provide product, lifestyle and brand marketing imagery
instantly and in a customized format.”

Media Portal 3.0 builds on the success of the previous Scene7 image management
solution by expanding media type support. Now, it can be used with popular creative
file types, including Adobe Flash® CS3 Professional, Adobe Photoshop® CS3, Adobe
InDesign CS3, Adobe Illustrator® CS3, as well as popular business file formats
including Microsoft Office, Adobe PDF and Zip files.

Media Portal 3.0 includes a new Administrator feature that allows administrators to
add or remove users, as well as assign access to rich media content at a group,
folder or asset level. With Media Portal, administrators can set up custom metadata
fields for content contributors to use when adding and/or editing content in bulk.
Administrators can also define standardization rules or presets (such as file
format, size or scale and resolution) upon upload or distribution of images,
enabling the system to dynamically transform the content instead of requiring manual

A broad spectrum of companies worldwide have benefited from the Scene7 media
management solution including: ExOfficio, John Lewis, LaCrosse Footwear, Inc., Levi
Strauss & Co.,, Levolor, VF Corporation and Victorinox.

Scene7 4.0 Platform
As an add-on module, Media Portal 3.0 integrates seamlessly with the Scene7 4.0
platform and streamlines rich media publishing with an intuitive workflow. The new
Scene7 4.0 platform has a user interface that offers single and accordion pane
viewing, as well as drag and drop capabilities. It includes a vast library of best
practice and configurable rich media viewers to help users deliver an enhanced
customer experience with little effort. Other tutorial resources are also provided
to support both new and power users.

Media Portal 3.0 is immediately available in English with French, German, Spanish
and Japanese language versions expected by October 2008. A free 30-day trial of
Media Portal can be accessed at For more information about
Media Portal 3.0 or the new Scene7 4.0 platform visit Smith of the charter school leadership council said he viewed ms a

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