New Content Protection Solution Expands Reach of Premium Video to Adobe Flash Player
KUALA LUMPUR, MALAYSIA — Sept. 11, 2009 — At the 2009 IBC tradeshow in Amsterdam, Adobe Systems Incorporated (Nasdaq:ADBE) today announced Adobe® Flash® Access 2.0, a key component of the Adobe Flash Platform.
Flash Access 2.0, previously known as Adobe Flash Media Rights Management Server, is a scalable, flexible content protection solution that enables the distribution and monetization of premium content, which can create new sources of revenue for media publishers.
New in this release, content protected with Flash Access 2.0 will play back securely on an upcoming version of Adobe Flash Player software – the cross-operating system browser plug-in that is available on more than 98 percent of Internet-connected desktops worldwide.
Scheduled to ship early next year, Adobe Flash Access 2.0 will provide robust protection of audiovisual content and flexible usage rules to support a wide range of business models, including electronic sell-through, rental and video on-demand, for streaming or download. Adobe will demonstrate Flash Access 2.0 during the IBC 2009 Exhibition at its stand (Hall 7, Stand 721) in the RAI Convention Center, September 7-11.
“As the No. 1 software for delivering video on the Web, the Adobe Flash Platform has enabled millions of users to enjoy high-quality content,” said Jim Guerard, vice president and general manager of Dynamic Media at Adobe. “With Adobe Flash Access 2.0, media publishers can rely on robust protection for premium content to support new, emerging business models for rich, interactive online experiences.”
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